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Ryan Malfara, Lynn Moffatt, Tanya Casole-Gouveia Right to Play.jpg
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Sales Leader


Sales Leader

Ryan Malfara

Ryan’s distinctive set of experiences and his dedicated efforts towards understanding his preternatural ability to focus and self-motivate make him ideally suited to accelerating growth and change in the business arena.

He has devoted a substantial amount of time to understanding the mental component that makes his physical feats possible and can apply these lessons in a business context to align focus and create a winning mind-set in those that he coaches.

Already the President of a leading seminar company; Ryan shows the same drive and commitment in his business dealings as he does in other aspects of his life.

His experience has been gained in a wider context than you’d find in your standard business school graduate and it is this breadth of world view that has nurtured a degree of maturity that goes beyond his years.

Through his charitable works, he’s established himself as a leader of teams, a coordinator of complex projects in the most extreme of circumstances, a talented marketer and fundraiser. All of these skills are brought to bear in the corporate world and fuel the achievements of the teams he works with.

Ryan Malfara and Howard Schultz, Founder and CEO of Starbucks

Howard Schultz - After founding the coffee company Il Giornale, in 1987, Howard Schultz purchased Starbucks and became CEO and chairman of the company. In 2012, Starbucks included more than 17,600 stores and its market cap was valued at $35.6 billion.

Richard Branson

Sir Richard Branson is an English business magnate and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies. His first business venture was a magazine called Student at the age of 16.

Arnold Schwarzenegger

Arnold Schwarzenegger rose to fame as the world's top bodybuilder, launching a career that would make him a giant Hollywood star. After years of blockbuster movie roles, Schwarzenegger went into politics, becoming governor of California in 2003.

Debbie Travis

Debbie Travis is a British television personality, self-taught interior decorator, and former fashion model. She is best known as the host of Debbie Travis' Facelift and Debbie Travis' Painted House.

Ryan Malfara - Always Yonge - Cycling Cold3.jpg




Ryan’s natural athletic abilities and unfettered focus allowed him to become a top national swimmer and rower. But it’s his deep-rooted desire to do good that pushed him to go a step further, devote a major part of his adult life to raising money for charity by completing arduous physical challenges. 

His first “aha” moment occurred at the age of 19, after losing a close friend to cancer and starting to chair several events forThe Canadian Cancer Society. From there, his involvement snowballed. He realized by completing gruelling bicycle challenges, scaling stairs the height of Everest, and winning the world’s toughest race (all of which he did!), his own small – or not so small – steps could bring about tangible, large-scale changes.


Currently, Ryan is using his greatest achievements as a means of inspiring others to realize theirs. Elevating businesses and entrepreneurs through his role as consultant and coach, he identifies areas of misaligned focus so that instead of drowning, they can survive … and thrive. Find out more about how Ryan’s drive and dedication can help take you and/or your team to the next level.

Ryan Malfara, Lynn Moffatt, Tanya Casole-Gouveia Right to Play.jpg




Contributor to Charities

One of the defining goals of Ryan’s life is to help those most in need. He makes that happen by taking on physical challenges so dangerous and unfathomable, people donate just to see him complete them. 

One of the charities Ryan holds closest to his heart is The GoodLife Kids Foundation, which envisions a Canada where all kids – regardless of socioeconomic status – have the opportunity to benefit from an active life. He has worked closely with them; giving presentations on their behalf and donating a portion of his earnings from his Polar Race win to help further their lofty goal. 

In the same vein, Ryan embarked on a 1896km bike ride from the start to the end of the longest street in the world -- Canada's own Yonge street. The challenging 12 day journey commenced on September 18th, 2013 in the rural border town of Rainy River, Ontario. It took Malfara on an intense ride through rugged northern Ontario, around the picturesque great lakes, to the heart of busy Downtown Toronto at 1 Yonge street. All in support of Right To Play, which aims to improve the lives of disadvantaged youth by using the power of sport for development and health.

Ryan has also helped raise $150,000 to help build Ecuadorian schools and worked on an innovative campaign with the Heart & Stroke Foundation to get defibrillators installed in strategic locations across Canada.

Thus far he has supported and raised several hundred dollars for various charities including The Chimborazo Children's Fund, The Heart & Stroke Foundation, The Canadian Cancer Society, and The GoodLife Kids Foundation and Right To Play. 

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Within 15 minutes of coaching with Ryan Malfara, my business that I’ve been building for the past 4 years had been completely transformed and amended into a brand that is going to take it to the next level in its industry. It might sound unbelievable but he was able to switch my mindset and restructure my brand in a way that I didn't know possible. He’s a visionary and a motivator and an unbelievably good one at that. 

Megan Smith

Managing Director


Salon Ave is up and running. Just a month after my first coaching session with you and I have implemented at least 85% of what I had to. Its all working! My salon name has officially been changed from hair and beauty avenue, my new logo looks great, I have changed staff that was a liability to the company, im training new and current staff, my website is up (alothough its still under construction), my stylists now work purely on commission, I've also increased my prices on all our services and I've added marketing to my monthly budget. My sales have gone up in just a month so I decided to invest it back into my business and did a mini revamp. With a name like Salon Avenue it has to look the part too. Ive also made it a point to pay myself which means Im holding myself accountable for the performance of the salon. Im really happy with the progress im making and that im still going to make. I still have a lot more to impliment. Thank you very much Ryan, you're the best!! 




Salon Ave

I must say that I was very surprised with Ryan. He is extremely knowledgable on business systems and processes. I think that Ryan's approach to coaching and advising people is very polite, yet extremely honest and affective. Ryan is also very creative and his ideas are relevant. 

Justyn Spinner

Managing Editor

Hello Johannesburg 

Ryan has a very pleasant way - made me feel welcome and presented extremely well. He helped me realize again that business should be fun. Ryan is very perceptive and able to extract from all the information where the problem and bottlenecks are, by asking critical questions. 

Thank you for a day very well spent.

David Dunn


DAETA International 

Ryan: Young dynamic and very knowledgeable entrepreneur with bold, daring and very straight forward approach to business. After only a handful of hours he has given us many ideas that will revolutionize our business and our lives. 

JP Valverde


Valverde Country Hotel

Ryan is a great business coach, fantastic at coming up with ideas to change/modify business models. He's shown brilliant ways of minimizing risk while maximizing sales. He gives tough love, which is great. I think everyone needs that at some point, but at the same time, he's encouraging and has encouraged me to keep coming up with ideas. He gives advantages, disadvantages and everything you need to know about your business. 

Ryan Botha

Ryan is impressive as a business coach because he gets to the heart of the issues. His experience and creativity really came out in providing solutions and asking great questions. I really enjoyed his coaching style and hi is very generous with his knowledge. 

Thank you Ryan!

Vlad Soriano

Ryan is more than helpful in identifying and guiding me on how to get my business bigger from current levels of performance. He was able to advise me on practical ways to lessen my involvement so as to increase productivity. 

Many Thanks

Conrad Darare


The Finishing Touch

Ryan ... Thank you so much for today. You opened a whole new world for me in my business. You teach me with integrity and give me solutions on all my questions and struggles in my business. 

You were very professional in your approach. Not only teaching in a theoretical way, but also in a practical way. 

Thank you very much again and I know you will be very much blessed in what you are doing.

Chris Van Zyl

Ryan helped me so much today! I now have direction and a plan of action which will help me achieve my goals. 

Thank you Ryan. This is exactly what I need! You have no idea how much you've helped me!

Catherine Sizer

I am excited about my business again and I know exactly what to do to grow my brand now.

Nkemi Molefe

Thank you for the value that you have already added to our business. It is real and can be implemented immediately. 

William C. 

Thank you!

You helped us see our business with new eyes and your action steps are going to make us start tomorrow. 

I really needed this and you made it so easy.


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CBC TV Personality

George Stroumboulopoulos

Poison Lead Singer

Bret Michaels 

Star of Storage Wars

Dave Hester

Dragons' Den Host

James Caan

Star of "The Secret"

John Assaraf

Mayor of Mayors

Rudy Giuliani

Co-Founder of Apple

Steve Wozniak

3x Super Bowl Champion

Michael Irvin

Former Canadian Prime Minister

Brian Mulroney

Donald Trump


Real Estate Developer

Eric Trump

Super Model and Business Owner

Kathy Ireland

Business Man and Partner to Oprah

Stedman Graham

NHL Star

Trevor Linden

Olympic Gold Metalist

Stephen Bradbury

"Let's get ready to rumble!"

Michael Buffer

UFC Announcer

Bruce Buffer

Motivational Speaker

Brian Tracy

High Point University President 

Dr. Nido Qubein

Founder of Second Cup

Frank O'Dea

US Vice Presidential Nominee

Wayne Allyn Root